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Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the processing of raw materials to the fermentation, distillation, maturation, blending, production of co-products, and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to market in such a comprehensive manner and with such a high level of technical detail.Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive mannerIncludes a chapter on marketing and selling whiskyForeword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd.
Publisher : Academic Press; 2nd edition (August 25, 2014)
Language : English
Hardcover : 444 pages
ISBN-10 : 0124017355
ISBN-13 : 978-0124017351
Item Weight : 2.12 pounds
Dimensions : 7.5 x 1 x 9.4 inches
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