Product marketing degree They dive into topics like leading product teams, tailoring product strategy, and generative AI for product innovation. Feb 25, 2025 · Degree requirements: Bachelor’s degree. He is actively involved in the VCU School of Business, frequently representing the school and the Department of Marketing at various events. According to LinkedIn’s Marketing Jobs Report , digital marketing is one of the most in-demand skills worldwide. Courses are designed to help students develop the skills and abilities that are relevant in today’s marketplace. A doctorate degree in marketing is the highest education that you can obtain in the field. Students must complete the Marketing major requirements and two upper-level business electives or choose a concentration in Product Management or Sales Leadership and one upper-level business elective. Some employers prefer or require a master’s degree in business administration. Coursework in Navigating the prerequisites for a career as a Product Marketing Manager (PMM), the question of educational requirements frequently surfaces. Jan 28, 2025 · How to become a product marketing manager Follow these common steps to become a product marketing manager: 1. As a marketing professional, you’ll have a strong understanding of the principles of marketing, including market research, branding, product development, and communication. Typically, this person develops and implements a marketing strategy roadmap for the creation and distribution of a specific product or service. Marketing relies heavily on an understanding of buyer behavior and marketing research. Postal Service and religious organizations to the corner grocery store and Fortune 500 companies. Here are some of the most common undergraduate degrees that are helpful for becoming a product marketer: Marketing: This degree will teach you the fundamentals of marketing, including market research, product development, pricing, and Evan will graduate in May 2024 with a marketing degree, concentrating in product and brand management, and a 3. Strong Network Graduating from the Price College of Business connects you to more than 40,000 graduates in key companies not just in the U. Department Information. The timeline hinges on accumulating a blend of strategic thinking, market analysis, and communication skills. 5 mid-level marketing degree jobs A marketing degree will provide you with core competencies that will not go obsolete and provide you with a solid foundation for your marketing career. Others find positions as marketing researchers or marketing analysts. A marketing degree can put you at the door of advertising agencies, marketing firms, corporations and non profit groups. Earning a master’s degree in product management is a powerful investment in your future, and at just $26,000, this program is designed to deliver exceptional value. If you're interested in pursuing a career in product marketing, review the four steps below. Here’s a partial list of job titles that are open to a marketing major: Marketing executive; Social media manager; Fundraiser; Public relations specialist; Sales manager; Data The Marketing Communications degree program provides a strong foundation in broader marketing principles, taking a 360° look at integrated marketing communications, along with a specialized focus on traditional and emerging marketing. A required internship allows you to flex your creative muscles and learn on the job at a top company. Obtaining a role as a product marketing manager requires a bachelor’s degree in marketing, business or other related field. This makes choosing the right school a hard decision. Jan 13, 2025 · A marketing degree can open doors to a wide range of career opportunities across various industries. Product Management is an organizational function that guides each step of a product’s life cycle from start to finish. Nov 20, 2024 · Product marketing is an area of marketing that focuses on launching products and driving awareness for them. The core MBA courses provide a strong foundation in the basics of business management, while the product management courses are structured around four pillars: Foundations of Product Management Jun 29, 2023 · Product management is a highly lucrative and sought-after profession, combining elements of business management, marketing and technology. When you earn a marketing degree, you’ll learn how to find out what people want, understand the needs of different customer segments, communicate how a product or service fills Nov 20, 2024 · How to get started in product marketing. Product management focuses on the product itself and its customers and are experts in liaising between their organization and market needs. How Many Years Does it Take to Get a Marketing Degree? The length of a marketing degree is similar to that of another undergraduate program. Gain practical knowledge in product management, advertising and communications, market research and consumer behaviour – choose Marketing as the focus of your BCom Specialized Honours degree. Product marketing manager: £62,083 . Jan 21, 2025 · A master’s degree in marketing requires on average an additional 1-3 years of study after obtaining your bachelor’s degree. The Marketing Department is a recognized leader in the discipline of marketing. If project management seems right for you, you should consider an MS in Project Management, which will help you gain the advanced skills you need while preparing for project Degree: Bachelor of Science in Business Administration; Credits for Degree: 120; To graduate with this major, students must complete all university, college, and major requirements. Some students pursue careers in brand and product management. To become a product marketing manager, you’ll need a bachelor’s degree in marketing or a related field, as no specific degree programme exists for product marketing management. Pay. The BBA in Marketing program prepares students for a variety of professional career paths in marketing. Product Marketing Manager. but around the world. According to Glassdoor, the national average salary for a product marketing manager is $111,760, with the minimum salary around $76k and the max around $147k. For product marketers, the most relevant certification you can pursue is probably the Certified Product Marketing Manager (CPMM) designation offered by the Association of International Product Marketing and Management (AIPMM). Mar 25, 2022 · Product Marketing Degree. You can specialize in things like global marketing, social media marketing, and marketing management. The journey to becoming a Product Marketing Manager can typically span 3-5 years, starting with a relevant bachelor's degree and initial roles in marketing, sales, or product development. Stop launching features and hoping they land. Mar 15, 2025 · Product marketing assistants benefit from organisational and communication skills. Oct 9, 2024 · Earn a Bachelor’s Degree. Jun 19, 2024 · A fully online Bachelor of Business Administration with a marketing major from the University of Memphis can open doors to careers in product development, brand promotion and consumer research Major Requirements (21-30 hours) a minimum grade of C is required in all major courses. A graduate degree in marketing could qualify you for advanced positions in the field. A mid-level marketing major salary, for people like marketing coordinators, account managers, or digital marketing specialists, could be around $60,000–$80,000 per year. Sep 27, 2023 · A marketing major studies the branding and promotion of products and services to the public, and how to target specific demographics. A product marketing degree is a program that teaches you how to sell a product or service. Jan 8, 2025 · What level of education is required for Product Marketing Managers? 75% of Product Marketing Managers have a bachelor's degree, 26% major in business. A marketing degree offers versatility, opening doors to roles like Social Media Manager, SEO Specialist, Content Marketing Specialist, Market Research Analyst, PR Executive, and Product Marketing Associate. BBA in Marketing Overview. Certification In Product Marketing. Her global background is extensive with hands on experience in driving marketing in the US, Europe, India, China and other major markets. You will be taught how to create marketing strategies for a specific product. She has successfully driven product marketing, product management, corporate marketing, field marketing, lead generation, channel marketing, marketing research and strategy development. Product Management is key to designing better products and achieving higher performance. Jun 20, 2022 · Best Jobs With a Product Management Degree. For instance, with a Master of Science in Marketing degree, you could pursue these exciting careers: Corporate Marketing Strategist; Digital Marketer; Marketing Agency Manager; Marketing Consultant; Market Research Product marketing, or the process of bringing a product to market, is an increasingly critical role that sits at the intersection of the marketing and product management functions. The median annual wage for marketing managers was $161,030 in May 2024. The best jobs with a product management degree are jobs that typically require a bachelor’s or master’s degree such as chief product officer, vice president of product management, principal product manager, group product manager, or director of product management. Sep 25, 2017 · Because product marketing managers typically have a master’s degree and several years of marketing experience, pay can be very high compared to other marketing roles. You could always enroll in a product marketing course. 1. Ranked #17 in popularity, marketing is one of the most sought-after degree programs in the nation. Apr 18, 2025 · Advertising, promotions, and marketing managers typically need a bachelor’s degree. Some employers may also prefer candidates with a master's degree in marketing or business administration. Become the product marketer your company trusts to drive growth. Jun 24, 2024 · Yes, marketing is a business-related major focused on branding, communication, product placement, and promotion. 2. It can require anywhere Aug 9, 2022 · What should I study for product marketing? The easiest answer to this is Marketing - but any business degree will be helpful in getting you into the world of product marketing. These courses and programs are tailored for more advanced product professionals looking to grow into product leadership positions and beyond. 5 credits). Jan 6, 2025 · Many product marketing manager job descriptions list a bachelor’s degree as a required or preferred qualification, so earning your degree can be a productive starting point. Enroll now! With a core curriculum of entrepreneurial engineering and product development, you will be prepared with knowledge of the total life cycle product development system, as well as integrating management and (systems) engineering elements to establish the foundation for the systems approach needed to conceive, create, launch, and support products The following are the main steps to becoming a product marketing manager: Get a degree: The first step to becoming a product marketing manager is to acquire a bachelor’s degree in marketing, business administration, communication, or a related field. MBA Product Management is a postgraduate degree program designed to equip students with skills and knowledge essential for managing the development, marketing, and strategic aspects of products. Before any new product goes to market, product marketers must first understand several things, including the need it fills, the kinds of customers who may want to purchase it, and the major competitors that offer a similar product. Apr 5, 2021 · Getting a marketing degree is the way to go if you’re serious about a career in marketing, advertising, sales, public relations, or any of the many specialties in marketing. Then, this degree is also called a Product marketing courses. And not only are marketing majors in demand, but you can also secure high-paying jobs with our business marketing degree. Many marketing degrees provide a background in business administration, and some schools offer marketing as a concentration under a business degree. Dec 1, 2024 · Digitalization and social media have transformed marketing, creating new job opportunities. It will give you a more complete understanding of how all areas of marketing work together and how you can utilize them together to sell a product. Earn a degree. This certificate program gives you the necessary tools and tactics to make strategic decisions that will impact the growth and viability of your product, organization, or venture. Most recently, Price College marketing majors and digital marketing minors took home third place out of 220 teams competing in the virtual 2022 Digital Marketing Competition & Summit. A marketing degree is a program that teaches students how to promote products or services to consumers. Entry into product management doesn't require an advanced Students who graduate with a Marketing Degree are trained to design, manage, and measure impactful marketing campaigns across multiple media e. and set strategies to grow brands, services, products, and organizations. A degree in business or advertising can also qualify you for a role in product marketing management. All organizations need people to perform marketing activities, from the U. MBA programs typically require two or This online marketing degree is designed to be high impact, giving you the skills you need to position yourself as a top marketer. This certification is recognised worldwide among product marketing professionals. In fact, U. Jun 28, 2023 · An MBA with a concentration in product management combines the multidisciplinary advantages of an MBA degree with specialized expertise in product management. While you may not need a degree to get started in a marketing or product role, you may find that a bachelor's degree becomes a requirement as you continue advancing in your career. Curriculums of such bachelors also cover marketing trends, consumer behavior, strategies, and research. . The median annual wage for advertising and promotions managers was $126,960 in May 2024. This discipline is creative, strategic, analytical and technological; if this peaks your interest, marketing is the place for you. S. They also typically need work experience in a related occupation. Feb 1, 2023 · Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Pursue education. This course gives you a strategic system to position your product, craft messaging that resonates, and run go-to-market campaigns that generate adoption, engagement, and reven Some marketing graduates go on to work in marketing departments or at marketing agencies, but there are many different paths to success that start with this major. Commonly offered as a joint degree or combined honors degree, fashion and marketing looks at the business and financial side of the fashion industry, and how marketing principles and strategies apply to fashion products. Marketing’s practical application is the main area of study during a marketing management degree, although studies include marketing methods and techniques and organizational management. But don’t feel that you have to have a business or marketing degree to get into product marketing. Sep 6, 2023 · A marketing degree is versatile, which helps students prepare for their marketing careers. It covers a variety of topics such as advertising, market research, branding, digital marketing, and consumer behavior. Jan 6, 2025 · Consider a degree. View Courses & Programs At UMSL, 100% of our marketing graduates are placed immediately - many with some of the nation’s top companies. Common growth roles: Product marketing associate: £36,371 . Our graduate degree consists of a core MBA suite of courses (28. 5 credits) and product management specialization suite of courses (19. While a degree, particularly in fields such as marketing, business, or communications, traditionally serves as a valuable asset, it is not a definitive prerequisite for a PMM role. While a bachelor’s degree in business can help start your career, you will likely want to earn a graduate degree to focus in on project management or product marketing. Sep 3, 2024 · A marketing degree is an academic course of study—at either the undergraduate or graduate level—focusing on promoting products and services to a target audience. Oct 3, 2023 · The digital marketing online master’s degree from the School of Business at Liberty University in Lynchburg, Virginia, takes an average of one-and-a-half years to complete. Job Outlook May 5, 2025 · Marketing is the study of an organization’s product, pricing, communications and distribution activities as they relate to serving customers’ needs. Courses, which include Beauty Marketing in the Digital Age, Chemistry, and Cosmetic Product Knowledge, show how a beauty product is created, packaged, and brought to market. 9 GPA. Many product marketers begin their careers as Associate Product Marketing Managers, before moving up the ladder to Product Marketing Manager (PMM), Senior PMM, Director of Product Marketing, and even to the lofty heights of VP of Product Marketing. A marketing degree , specifically, is not always necessary, however, if you know you want to go into marketing, the coursework can be helpful when you enter the workforce. An MBA could be preferred for senior-level positions, although is not always required. With additional coursework, students have opportunity to meet requirements for getting professional certifications such as Marketing Management Certification through AIPMM, Certified Product Management (CPM), and Certified Product Marketing Manager (CPMM). For Senior Product Managers and Product Leads. To advance your product marketing core skills, this micro-credential (which is divided into two parts on the site) endorsed by the CPD Certification Service, Institute of Product Marketing, and Chartered Institute of Marketing would be a great choice. Start driving real growth with product marketing that works. It teaches you about marketing, business, and management. It covers areas such as product lifecycle management, market analysis, innovation, and cross-functional collaboration, preparing graduates for #6 Product Marketing: Product Research, Pricing, Personas, and OKRs on FutureLearn. A bachelor of science in marketing, business or engineering can give students a foundation in several disciplines related to product management. g. News & World Report ranked marketing manager 14th for Best Paying Jobs. Apr 13, 2022 · About the program: WSU's online bachelor's degree in business administration with a major in marketing includes elective coursework in advanced professional sales and new product marketing May 16, 2023 · To help you better understand the nuances of product marketing, we’ve interviewed various product marketers and marketing managers for their perspectives on what makes product marketing such a unique field. Students can transfer With a marketing degree from UIC Business, you’ll have the skills and knowledge to: Develop an advertising campaign; Manage the rollout of a new product or service to the market; Use social media to reach potential customers; Successfully manage the sales process for a company; Analyze consumer trends and buying behavior to formulate a Careers With a Graduate Degree in Marketing. Senior level marketing major jobs, like Marketing Manager, Brand Manager, or Product Marketing Manager, can earn up to $120,000 a year, with better bonuses or profit-sharing. You will learn about the customers and their needs. Sep 19, 2023 · Within the world of product marketing, there are many potential career avenues to explore. You may develop strong analytical and creative skills as you progress through your careers. Product marketing managers use their knowledge to combine product development, marketing and sales. Our Marketing graduates receive a Bachelor of Science in Business Administration and find exciting careers in: The Marketing Major’s overarching goal is to provide students with the knowledge and skills to thrive in a variety of marketing roles. In 2025, College Factual analyzed 616 schools in order to identify the top ones for its Best Marketing Schools ranking. To best prepare individuals for roles as product marketing managers, Foster’s Product Marketing Specialization features four related courses: Consumer Marketing and Brand Strategy (MKTG 552), Strategic Product Management (MKTG 554), Advertising and Promotions (MKTG 556) and Consumer Insights (MKTG 560). You'll be prepared to stand out with your understanding in traditional marketing concepts, along with knowledge in digital and emerging methods, data literacy, and customer-focused strategies. You’ll learn how to conduct fashion marketing research and about fashion marketing and brand communication, multi-channel A World-Class Education, Delivered Affordably. , digital, TV, social media etc. Learn all about Product Marketing Manager educational requirements, degrees, majors, certifications, online courses, and top colleges that will help you advance in a Product Marketing Manager career. wlnzug eiigx gxphw zziv efex ulfsfju fbfxe ubda oxhk balb esfqmk uog kurk rgn zfvq