Product marketing alliance free course Product Marketing Certified: Leadership is tailor-made for aspiring managers and current team leads. 45,000+ product marketers all over the world trust PMA to be the go-to resource for their learning and development. Propel your product - and career - to the next level with our live in Welcome to the Product Marketing community. It lays down actionable steps that managers can take to build high-performance product marketing teams. We'll guide you through the vital hard and soft skills you need, leveraging the experience of leaders from top brands like LinkedIn, Hotjar, and Shopify. Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, this course is for anyone wanting to build or top up their product marketing knowledge and effectively and successfully attract and keep more customers. Fast-track your career as a PMM and develop the strategic skills that set leaders apart. The thing I like best about the Alliance is its strong community and online presence, and the fact they leverage top PMM leaders across the world to create and share frameworks and valuable With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. Market Research Certified | Masters. Built with leading product marketing experts at orgs like Dropbox, Shopify, LinkedIn, Airtable, Meta, and more, our certifications are nothing short of world-class. This course teaches methods to develop new products that meet customer needs, using frameworks and templates tailored for effective product marketing. From pricing, market research, and OKRs to personas, positioning, and go-to-market, Product Marketing Core has it all. Get free access to product marketing experts, insights, community, networking, courses, and more. 无论您是刚开始没多久，还是一个资深的产品营销经理；B2B或者是B2C背景，在实体经济企业或者是SaaS公司，在学习完整个课程之后，您都会拥有所需要的知识和工具，为公司保留以及拓展更多的新客户。 Welcome to the Product Marketing community. Live and interactive workshops every month. Product Marketing Certified: Core Learn the A-Z of product marketing at your own pace, live & online and now in-person with our experts in residence. Enjoy! A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. When you enroll in this course, you will get access to over 5 hours of course content, 2 hours of bonus footage featuring Product Marketing Managers (PMMs) from organizations like IBM, real-life case studies, optional coursework tasks, marked exams at the end of every module, 11 templates for you to use, and lifetime access to all content. Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers. With expert-led training, cutting-edge resources, networking, and mentoring opportunities, you’ll have everything you need to tackle everyday PMM challenges with confidence. With this product marketing certification, you’ll grasp the what, why, and how of every aspect of product marketing – and that’s a promise. A complimentary Product Marketing Summit ticket (RRP $1,295) every year your subscription is active. The art of storytelling can transform your product and brand and our Storytelling Certified: Masters course teaches you the tactics and skills to become a great storyteller. Unleash triumphant launches. Mar 12, 2025 · Overview of The Best Product Marketing Courses 1. Learn proven strategies to influence key players, overcome roadblocks, and rally support for your product marketing and enablement goals. A hands-on journey offering expert insights, practical skills, and real-world application. Product Marketing Hired. It wasn’t long before the Infobip team had joined the growing number of teams gaining a PMM certification. Proven Framework: Apply the Pragmatic Framework, a practical, market-driven blueprint, to achieve tangible results in your product marketing efforts. Whether you're a seasoned professional or a newbie to the game, you'll unlock invaluable insights to tap into your audience’s mindset and develop an ultra-effective marketing strategy. Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT. It's also a great fit for senior roles in product marketing or general marketing, like Head of Product Marketing, Director, VP, and even CMOs. Apr 18, 2025 · The Product Marketing Alliance Core Class was an incredible learning experience! The Product Marketing Alliance Core Class was an incredible learning experience. Course; Just completed the "Impactful Interactive Demos" course from the Product Marketing Alliance in partnership with Storylane ! In today's Buyer-Led Growth landscape, it's more important than ever to create engaging, interactive experiences that resonate at every stage of the buyer journey. Strategic Product Marketing: Learn product launch and marketing tactics that fit your product and resonate with your target audience. She's the creator of our flagship course, Product Marketing Certified: Core, which is taken and trusted by 10,000+ PMMs globally, and oversees The Alliance's entire suite of education offerings. Learn from the collective success and experience of the world’s biggest product marketing community. #9 Product Marketing: Fundamentals by Product Marketing Alliance. Oh, and startup Founders and CEOs will find it super valuable, too! Examples of a successful brand within Product Marketing (11:19) Further examples of successful PMM brands (17:10) Coursework (1:33) Transform you career with Coursera's online Product Marketing courses. For free. Our internal experts, external advisors, and enthusiastic community come together to create the most robust courses on the market, equipping you with the ultimate May 2, 2025 · Product Marketing Alliance is the largest global collective of product marketing managers committed to driving demand, adoption and the overall success of their products. I gained a deep understanding of the foundational principles of product marketing, and the content was not only highly informative but also practical and easy to digest. Forge your own path, supercharge your career, become a leader. The value I’ve gained from the templates is fantastic, they’re a superb resource – undoubtedly the most beneficial resource I’ve come across – and save me so much time. I got it that way and my company / manager didn’t suspect anything because Product Uplevel is a PM skills training course and doesn’t mention anything about the interview prep courses on the website. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. Propel your product and career to the next level with our fully self-paced certification program. Get this certification plus 25 others with Pro+ membership "I just went through the PMA Product Marketing Certification program, and I can truly say that it is the new standard when it comes to getting certified in product marketing. Respondents to a survey by the Product Marketing Alliance noted that artificial intelligence is changing the landscape of product marketing, creating an environment in which companies must find new ways to differentiate their products from the competition. Boost your product marketing skills with our comprehensive market research course. Daniel Kuperman is a Product Marketing leader at Atlassian where he works with the ITSM solutions team. A mentor and Expert in Residence, Div is recognized as one of the top 100 Product Marketing Influencers by the Product Marketing Alliance. Video (9:26) Get a comprehensive overview of the critical stages of business growth and development and what you should focus on within each phase. Q: How does the course work? A: The course is 100% online and entirely self-paced. Whether you’re just starting out in product marketing, or have done 100s of positioning projects, this certification will provide you with a comprehensive set of skills needed to create impactful and successful product positioning. Learn how – from a seasoned pro with 20+ years of experience – to hone core skills, tackle fundamental areas of leadership, and take your product marketing mastery to new and exciting heights Ready to become a standout product marketing leader? You've come to the right place. In 2021, Scott was named a top product marketing influencer by the Product Marketing Alliance. This course is everything a product marketer needs to navigate our incredibly cross-functional and rapidly evolving discipline. Brush up on the fundamentals of everything from positioning and messaging to sales enablement and product marketing - for free - as yearly PMA member. Get access to $16,000+ worth of world-class product marketing resources. “It has significantly contributed to the reduction of ‘scope creep’ and enabled us to deliver a true SLA across our organization. Join today! Technical product marketing versus traditional product marketing (3:45) GTM strategy for startups (3:19) Go-to-Market process (9:46) Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, this course is for anyone wanting to build or top up their product marketing knowledge and effectively and successfully attract and keep more customers. This course is tailor-made for product marketers with at least a year's experience under their belt. Course; By Product Marketing Alliance; $500. Learn today & apply tomorrow. Jan 24, 2023 · Competitive intelligence (CI) refers to the process of identifying your competitors and analyzing their strategies. Develop your knowledge with ideas and resources you can apply to everyday projects. Benefit from our community-led resources through the Insider plan, for free! Fast-track your career as a PMM and develop the strategic skills that set leaders apart. With so much ambiguity around the role of product marketing, this video will help solidify your understanding. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more. "Product Marketing Alliance is a global membership organization that offers access to resources, events, courses, and podcasts on product marketing topics. With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. He is currently the Director of Product Marketing at Airbase, a high-growth B2B SaaS FinTech organization responsible for positioning, messaging, go-to-market strategy 👩🏼🏫 11 modules 📙 68 chapters 87 exam questions ⏰ 10+ hours. Sonduren is an experienced and recognized marketing leader with an entrepreneurial skillset working in the computer software industry, specifically in B2B SaaS product marketing. Option to attend 1x in-person Product Marketing Certified: Core course per year. Enroll now “Building a PMM team in the Masters series is an absolute must in the toolkit of Product Marketers. Not only is the actual certification program rigorous and engaging, but the supporting materials, templates, videos, and other industry tool-chest items are product Before that, he started his career as a product marketer and Growth Manager for Microsoft Office leading product marketing for OneNote, Word, and PowerPoint during the transition into a SaaS business. Mar 17, 2025 · With products central to the success of many businesses, product marketing is essential and has a role in many organisations. Once you enroll, you’ll This course is perfect for anyone in product marketing or a similar field who's keen on understanding the ins and outs of consumer behavior. Product Marketing Certified: Core in-person. Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. Community-led education designed to fast-track your career. Course; By Product Marketing Alliance; $1,299. Own price, repeatable, and scalable strategies. Enroll for free, earn a certificate, and build job-ready skills on your schedule. Learn today & apply tomorrow. 产品营销认证核心课程 Product Marketing Certified: Core Welcome 欢迎 [35 mins] 课程概况：通过本课程您可以学到 (1:32) “Product Marketing Core: Teams has enabled us to function in a much more structured way within our organization and a much more standards-based way to our stakeholders. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts. Learn how – from a seasoned pro with 20+ years of experience – to hone core skills, tackle fundamental areas of leadership, and take your product marketing mastery to new and exciting heights. Richard launched PMA back in February 2019 after identifying a huge skills & education gap in the product marketing landscape and has been elevating the role ever since. And Product Uplevel comes with full access to Product Alliance courses. The thing I like best about the Alliance is its strong community and online presence, and the fact they leverage top PMM leaders across the world to create and share frameworks and valuable . Richard is the founder & CEO of Product Marketing Alliance. Product Marketing Course (Stanford Online) The Stanford Product Marketing Course . Start course Start free course I’ve been really enjoying the curriculums, community, webinars, articles, templates, and the PMA staff. This course is specifically designed for product marketers, including those with the title of: Product Marketing Manager; Senior Product Marketing Manager; Head of Product Marketing; Director of Product Marketing; VP of Product Marketing; But it’s also suitable for those in customer success and customer marketing. Product Marketing Alliance is home to the world's largest product marketing community, and every course we create is built on the experience, knowledge, and success of the masses. This self-paced course is a great start for anyone looking for a place to start learning product marketing fundamentals because it begins with what a product marketing manager actually does—it even compares PMs to PMMs to make sure that the audience knows the differences. Daniel has over 15 years of experience with fast-growing B2B organizations, including Axcient, MindTickle, and Snowflake, where he built teams, owned go-to-market planning and execution, and helped businesses scale, transform, and create new market categories. Access product marketing experts, insights, community, networking, courses, and more. Community-powered education designed to fast-track your product marketing career. In this taster course, our expert, Elliot Rayner (CMO at Arion) shares his experience with examples of great stories and how Product Marketers can influence the entire business through storytelling. The goal is to gather as much intelligence as possible so that you can find out your competitor’s strengths and weaknesses in order to develop an effective go-to-market strategy to gain a competitive advantage. Bryony's the Chief Marketing Officer at The Alliance, and has been around since day one creating and shaping the Product Marketing Alliance community. A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. Apr 17, 2024 · Marina Hudek, Product Marketing Lead at Infobip, discovered Product Marketing Core: Teams via the Product Marketing Alliance website and social media channels. Get the know-how for one of the most key tools in business: market research. smrsbsuhpysmkcwqqirkmmggsobczhmwxjiechlfpemmhsxrmgyfctmtuocpcrlcyiwcdtraprk